Privacy Policy

WHAT INFORMATION DO WE COLLECT?

You may be asked to provide personal information anytime you interact with Newpark Resort. The types of information we collect depend on how you use our services. The following types of information are collected by or on behalf of Newpark Resort:

• Contact details (Identifiers). Your name, address, telephone number, email address, etc.
• Financial information. Your bank account number, payment card information, billing address, etc.
• Information related to your reservation, stay or visit to Newpark Resort. Your date of arrival and departure, special accommodation requests, goods and services purchased, etc.
• Demographic data. Your age, gender, country, preferred language, etc.
• Data on how you use our website (Geolocation/Internet Activity Information). Your IP address, login information, browser type, and version, time zone setting, plug-in browser types, geolocation information about where you might be, operating system and version, etc.
• Children’s Data. Our website is directed to and intended for use only by those who are 18 years of age or over. We do not knowingly collect personal information from any person under 18 years of age.

PERSONAL INFORMATION COLLECTED FROM EMPLOYEES

• We may collect certain personal information from employees including:
• Identifiers. Real name, alias, postal address, email address, social security number, driver’s license number, state identification card number, passport number, signature, telephone number, bank account number, and health insurance information.
• Professional or employment-related information.
• Educational information.

HOW DO WE COLLECT YOUR INFORMATION?

1. We collect information from you.
   We may collect and receive information from you, including when you:
   • use or access our website, such as when you make a reservation, make a purchase, or fill out a form;
   • communicate with us by email, telephone, in writing, or social media; and
   • use any of our services, including when you stay with us or visit one of our properties;
2. We collect information automatically when you access our website.
   Like many websites, we may receive and store information generated by your activity and information automatically collected from your browser or mobile device when you use or interact with our website.
3. We collect information from other sources.
   We may collect and receive information about you from other sources, which may include:
   • Individuals requesting services for or on your behalf.
   • Travel agencies or your company in connection with your travel booking.
   • Publicly available sources.
   • Marketing service providers.

HOW DO WE USE YOUR INFORMATION?

We collect and use your information so that we can operate effectively and provide you with the best experience. We also use the information we collect for the following purposes:

• Fulfillment of reservations and other purchases. Completing your room reservation; supplying the purchased goods and services; customizing our services to your preferences; and keeping proper records of those transactions. The legal basis for this data usage is: contractual necessity.
• Customer support. Notifying you of any changes to our services; responding to your inquiries via email, phone, writing, or social media; investigating and addressing concerns raised by you; monitoring and improving our customer support responses. The legal basis for this data usage is: contractual necessity and legitimate interests.
• Improving our services. Conducting data analysis and audits; developing new products and services; enhancing our website; improving our services; identifying usage trends and visiting patterns; conducting customer satisfaction, market research, and quality assurance surveys; determining the effectiveness of our promotions, and meeting contractual obligations. The legal basis for this data usage is: legitimate interests.
• Marketing and promotions (with your consent). Sending you emails, newsletters, and messages about news and new promotions, features, products and services, and content. The legal basis for this data usage is: consent.
• Safety and security. Using closed circuit television systems, electronic key cards, and other security systems to maintain the safety and security of you and our guests, visitors, and employees at our hotel. The legal basis for this data usage is: legitimate interests.
• Legal proceedings and requirements. Investigating or addressing claims or disputes relating to your use of our services; or as otherwise allowed by applicable law; or as requested by regulators, government entities, and official inquiries. The legal basis for this data usage is: legal obligation and legitimate interests.

HOW DO WE SHARE YOUR INFORMATION?

We do not sell your name or other personal information to third parties and have not done so in the previous 12 months. We may share the information we collect:

1. Within Newpark Resort.
   We share information within the Newpark Resort to help us provide our services or conduct data processing on our behalf.
2. With Newpark Resort service providers and business partners.
   We may provide information to our vendors, consultants, marketing partners, research firms, and other service providers or business partners. This may include, for example:
   • Payment processors and facilitators
   • Cloud storage providers
   • Marketing partners and marketing platform providers
   • Data analytics providers
   • Research partners
   • Consultants, lawyers, accountants, and other professional service providers
   • Insurance and financing partners
   • Restaurant partners
3. With your consent.
   We may share your information other than as described in this policy if we notify you and you consent to the sharing.
4. For legal reasons or in the event of a dispute.
   We may share your information with third parties for legal reasons or in the event of a dispute. This may include, for example:
   • In connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company
   • To comply with a court order, search warrant, subpoena, or other legal processes
   • To comply with legal, regulatory, or administrative requirements of any government or law enforcement authority
   • To establish or exercise our legal rights and to protect and defend us in connection with any threatened or actual legal action, claim or dispute

We have shared the following categories of information in the previous 12 months:

• Identifiers
• Commercial Information
• Internet Activity Information
• Geolocation Data

HOW LONG DO WE KEEP YOUR INFORMATION?

To the extent permissible by applicable law, we will retain your personal information for such period as necessary to satisfy or to fulfill the following:

• the purposes for which that personal information was provided;
• an identifiable and ongoing business need, including record keeping;
• a specific legal or regulatory requirement; and/or
• a requirement to retain records that may be relevant to any notified regulatory investigations or active legal proceedings.

WHERE DO WE STORE YOUR INFORMATION?

We process and store personal information inside and outside of the United States. We transfer information of users outside the United States based on mechanisms approved under applicable laws.

HOW SECURE IS YOUR INFORMATION?

We implement reasonable administrative, organizational, and technical safeguards and security measures to protect personal information within our control from unauthorized access, acquisition, disclosure, destruction or alteration, accidental loss, misuse, or damage. We regularly review and monitor such safeguards and security measures. Although we take reasonable steps to safeguard personal information, no practices are 100% secure, and we do not guarantee the security of your information.

DO WE USE COOKIES?

We use tracking tools like browser cookies and web beacons to collect information from you. We collect information about users over time when you use this website or any apps that we may make available on our website. We may have third parties collect personal information this way. Learn more about these tools and how you can control them by clicking here.

YOUR CHOICES AND RIGHTS.

Your choices

• Do not provide us with personal information. If you choose to do this, we may not be able to provide you with our services or respond to any queries you may have.
• Turn off cookies in your browser by changing its settings. You can block cookies by activating a setting on your browser allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use the website; however, certain services may not work effectively.
• Promotional emails, newsletters, and other marketing material. We will inform you (before collecting your data) if we intend to use your data for marketing and if third parties are involved. You can unsubscribe from marketing material from us at any time by clicking the “Unsubscribe” link contained in the email, or by emailing us at info@newparkresort.com. Please note that withdrawing your consent to receive promotional emails will not prevent us from sending you administrative communications or legal notices, or emails about changes to our terms, policies, or business practices.

Your rights

Under the GDPR, you may have the right to:

• Access information we hold about you.
• Request correction of any incorrect or incomplete personal data we have about you.
• Request that we erase your personal data.
• Request that we restrict/suspend the processing of your personal data.
• Object to processing.
• Port your data to another service.
• Complain to a supervisory authority.
• Withdraw Consent.

You may exercise these rights by sending an emailor writing us at: Newpark Resort, Attention: 1476 Newpark Boulevard, Park City, Utah 84098.

HOW WILL WE NOTIFY YOU OF CHANGES TO THIS POLICY?

We may occasionally update this policy, but we will always update it at least once a year. If we make significant changes, we will notify you of the changes on our website or through other means, such as email.

OTHER IMPORTANT INFORMATION

Contact Us. Questions, comments, and complaints about Newpark Resort’s data practices can be emailed to us or sent to our office.

Data Controller. The data controller for the information you provide or that is collected by Newpark Resort or its affiliates is:

Newpark Resort
1476 Newpark Boulevard
Park City, Utah 84098